How We Can Change Local Media:

Building shared trust

From: An extractive mindset that treats Black audiences as sources on stories about crime and poverty.

To: A practice that serves communities of color by building trust, demonstrating solidarity, and increasing power through an organized framework of engagement.

Shaping the marketplace

From: A media marketplace in which African American-owned media is understaffed and under resourced and often ignored.

To: One that features strong, sustainable independent Black media companies that directly influence mainstream media and local decision-making.

Growing civic engagement

From: A civic system that is struggling to dismantle structural racism through specific solutions and policies.

To: one that creates innovative and meaningful policy solutions to structural racism that originate with and work for the people most impacted, specifically low-wealth Black communities.

Our commitment to racial justice >